Description/Synopsis:

 A leading organisation within the commercial transport and automotive industry is seeking an experienced Parts Sales Representative to drive sales growth within an assigned region.

This is an external B2B sales role focused on developing new business, growing existing accounts and building strong relationships with fleet operators, transport companies, workshops and other commercial customers.

Candidates with external sales experience in truck parts, commercial vehicle parts, automotive parts or aftermarket products will be considered. Strong automotive parts sales experience with a proven track record in external sales and business development will be advantageous.

Minimum Requirements:

• Grade 12 essential

• Diploma in Marketing, Sales Management, Automotive Management, or a related field advantageous (not essential)

• Minimum 3 years’ external sales experience, preferably within automotive parts, truck parts, transport, or commercial vehicle sales

• Proven experience in B2B sales, preferably within truck parts, commercial vehicle parts, automotive parts, aftermarket parts or a related industry

• Experience selling truck parts or car/automotive parts will be considered

• External field sales experience is essential – over-the-counter/retail parts sales experience alone will not be considered

• Proven track record of achieving sales targets and developing new business

• Experience working with fleets, transport companies, workshops, dealerships or other commercial customers advantageous

• Strong understanding of customer relationship management and business development

• Valid driver’s licence essential

• Strong computer literacy, including MS Office and CRM systems

• Knowledge of commercial vehicle components, truck parts and/or aftermarket products advantageous

Main Responsibilities:

Sales Strategy & Business Growth:

• Work closely with the Sales Manager and/or Sales Director to develop parts sales strategies and growth plans

• Identify, establish and grow parts sales opportunities within the assigned region

• Achieve agreed sales targets and business objectives

• Develop business across identified market segments, including fleet operators, transport companies, workshops, dealerships and other commercial customers

New Business Development:

• Proactively identify and pursue new business opportunities

• Develop new customer accounts and expand the company’s customer base

• Conduct regular external customer visits and maintain a strong presence within the assigned sales territory

• Identify opportunities to increase parts sales and market share within existing and new accounts

Customer Relationship Management:

• Build and maintain strong, long-term relationships with customers and key decision-makers

• Understand customer and fleet requirements and provide appropriate parts solutions

• Maintain regular contact with customers to maximise repeat business and customer retention

• Act as a trusted point of contact for customers and ensure a high level of service

Parts & Technical Sales:

• Provide customers with technical advice and recommendations regarding parts applications and product suitability

• Develop and maintain strong knowledge of truck, commercial vehicle and automotive parts and applications

• Identify the correct parts and solutions based on customer and vehicle requirements

• Keep abreast of new products, product developments and industry trends

Quotations & Sales Administration:

• Prepare accurate quotations and proposals in line with customer requirements and company standards

• Negotiate pricing and commercial terms within approved parameters

• Ensure accurate administration of customer orders, pricing and sales information

• Track and report sales activity, customer interactions and financial performance

Internal & External Stakeholder Management:

• Liaise closely with internal parts, warehouse, technical and operational teams to ensure accurate and timely fulfilment of customer requirements

• Build effective relationships with suppliers and relevant external stakeholders

• Work collaboratively with internal teams to resolve customer queries and ensure a seamless customer experience

Market & Competitor Analysis:

• Monitor market trends, competitor activity and customer requirements

• Identify potential market opportunities and areas for business growth

• Provide relevant market feedback to management to support sales and product strategies

 Customer Service & Account Management:

• Resolve customer queries and complaints efficiently and professionally

• Follow up on quotations, orders and customer requirements

• Ensure a high level of customer satisfaction throughout the sales process

• Identify opportunities for additional sales and account growth

Training & Product Knowledge:

• Maintain up-to-date knowledge of products, applications and industry developments

• Complete all required product and company training within agreed timeframes

• Continuously develop technical and commercial knowledge relevant to the parts sales environment